MOUNTAIN VIEW, Calif., Nov 11, 2008 (BUSINESS WIRE) -- --Find Products at Nearby Stores, and Compare Online and Local Pricing While on the Go
TheFind, Inc. ( www.TheFind.com), the leading shopping search engine for discovering lifestyle goods, is making it easier for consumers to complete their shopping lists this holiday season with TheFind: Where to Shop, a new application that gives consumers the ability to leverage TheFind's powerful shopping search capabilities and comprehensive local store data from anywhere, via the Apple(R) iPhone(TM).
"The economic challenges that the U.S. and global markets have experienced over the last couple of months are expected to impact retail sales this holiday season, with price likely to become the defining factor in product purchases, followed by breadth of product selection," said Siva Kumar, co-founder and CEO of TheFind. "In introducing TheFind: Where to Shop, we hope to ease some of the 'pocketbook' pain consumers are feeling, by helping them find products in their local neighborhoods and compare online prices while on the go. With TheFind's Where to Shop, consumers can find the best deals on their holiday purchases, without running all over town or having to sit at their computer to conduct their online research. Our comprehensive approach to finding products also ensures that those consumers will find even the most unique items in a snap."
Last month, the National Retail Federation (NRF) issued its 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, which projects that U.S. consumers will "spend an average of $832.36 on holiday-related shopping, up a paltry 1.9 percent over last year's $816.6, and representing the lowest increase in planned consumer spending since the survey began in 2002." The report went on to state that "consumers say one factor will play the biggest role in buying decisions this year: price." According to the survey, 40.0 percent of shoppers cite sales or promotions as the largest factor when determining where to shop, while another 12.6 percent claim that everyday low prices sway their decision. Other consumers rated selection (21.5%) as the primary factor.
TheFind: Where to Shop bridges the gap between online research and offline purchases, enabling shoppers to compare products and pricing -- while out and about -- and ensuring that they find exactly what they're searching for, quickly and easily within reach. With a comprehensive index of more than 250 million products covering 200,000 store locations, TheFind's iPhone application aims to be the best resource for savvy shoppers.
With TheFind: Where to Shop consumers are able to:
-- "Carry" online shopping research -- product searches, prices, store locations and sales information -- with them anywhere they go. Consumers no longer have to sit at their desks in front of the computer before leaving home to do their Holiday Shopping -- they can have it all with them wherever they go.
-- Quickly and easily determine which retail outlets selling the desired items are closest in proximity. For every search, TheFind: Where to Shop graphically maps the locations of local brick-and-mortar stores whose websites have the item, and also gives phone numbers and directions to those stores. Consumers can use the map to determine which location is the closest to them, or call ahead to get more information or reserve the product - saving time, money and gas.
-- Check in-store availability. Through integration with inventory look up capabilities offered by NearbyNow and Krillion, TheFind's iPhone application enables shoppers to actually check the inventories of participating, nearby stores to see if a particular item is in stock. Additionally, all listings for local retailers have phone numbers listed so the busy shopper can call to check in-stock status before venturing out.
-- Compare online and local pricing and obtain the very best deal. TheFind: Where to Shop puts a wealth of information at one's fingertips, enabling a shopper at a store to assess prices from other retailers, to make sure they are getting the best deal. TheFind's application alerts shoppers to various considerations such as items on sale and driving distance of retail outlets, so they can make purchasing decisions based on their individual preferences and criteria.
Local search is one of the fastest-growing areas of search engine technology, and integration with brick and mortar stores, and location-specific data to facilitate in-store purchases is viewed as the "last mile" in search. An October 2008 report by Nielsen Research entitled "Research Now...Buy Later? How consumers balance an online and offline multi-channel world" found that "shoppers who browsed for products both on- and off-line at Wal-Mart, for example, spent 38% more than the store's average customers." The study goes further to show that "nearly two-thirds (64%) of consumers who purchased electronics in brick-and-mortar stores first researched the products they bought online."
"Mobile represents a real opportunity for retailers in the near term, as well as a bridge between the Internet and local stores," said Greg Sterling, analyst, Sterling Market Intelligence and Local Mobile Search. "As the audiences grow and the technology matures, mobile promises targeting, tracking and consumer loyalty opportunities not even available on online."
Availability
TheFind: Where to Shop is available now from the iTunes App Store. TheFind plans to release TheFind: Where to Shop for other popular mobile platforms with standard browsers, 3G and location services.
About TheFind Inc.
TheFind.com offers the leading search engine for shopping that delivers comprehensive, authentic and visually compelling results, especially in the lifestyle goods categories. From the most popular e-commerce sites to the most unique, hard-to-find brands, TheFind uniquely crawls the entire Web to find more than 250 million products from over 500,000 e-commerce sites. By using patented technology, TheFind.com displays the best-selling products, styles, brands and stores for any shopping search right on the first page of results -- saving consumers time and money. TheFind Inc. family includes leading fashion shopping website Glimpse ( www.Glimpse.com), which specifically caters to fashion-savvy shoppers searching for the latest trends and hottest apparel products, and TheFindGreen ( www.TheFindGreen.com) which finds organic brands, green stores and environmentally friendly products all in one place. TheFind Inc. promotes shopping that gives back to the community through its Color For A Cause campaigns, which have included charitable beneficiaries such as The Susan G. Komen Foundation, Doctors Without Borders and Global Green USA.
TheFind Inc., headquartered in Mountain View, Calif., is backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners.
Apple and iPhone are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
SOURCE: TheFind Inc.
source: marketwatch.com
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