Saturday, November 1, 2008

iPhone and Gphone are not enemy

HTC by the foundry's first load of the Android platform GPhone mobile phone market, the mobile phone has a good name "Dream". Also the name of this phone is full of mystery, from the point of view exposure information Dream a powerful processor, with Apple's iPhone features finger touch with a large screen, the 3,100,000-pixel camera, support for Google streetscape features, and so on .

    Since Google announced the creation of the League of Android, some people will be this mysterious Google phone, as Apple's iPhone "imaginary enemy", but it seems the author is not a Google phone iPhone is the enemy of the iPhone's allies.

iPhone is selling the "Ping Guowei"

    In talking about this issue before I talk about Apple's first mobile positioning and consumer characteristics of the group.

    Apple iPhone listed in the recall, caused a sensation around the world, many Apple fans early in the Apple store camped at the entrance, hoping to buy the first iPhone, this does not appear to be warm in the purchase of a mobile phone, and the like in a scramble Of honor, as if in pursuit of a dream.


Is not an enemy: iPhone taste of the performance of GPhone

    Therefore, I have always been of the view that Apple is not selling the PC, mobile phone is not, nor is it MP3, Apple sold a "Ping Guowei." Yes, let Steve Jobs, Apple's brand from a perceptual to rational, which is a distillation of the brand, let alone from the sales of Apple products to a sales culture, a spirit of the idea of a perfect design.

   "There are product price, the feeling is priceless," Apple's use of such a desire to create a marketing margin is several times higher than the industry average of the performance, be it PC or iPod, cell phone or iPhone, Apple with its unique Ping Guowei let Apple fans Was willing to pay. For example, ordinary MP3 price is 300 yuan, while the same configuration of the Apple iPod product prices as high as 2,000 yuan, this reflects the desire of the marketing power of magic.

    Therefore, I believe that, although the Apple iPhone has a strong MultiTouch feature, multi-sensor capabilities, built-in itunes, and so on, but these are not consumers to buy Apple's cell phone only reason why they are mad pursuit of Apple phone, or the fact that Ping Guowei unique.

No comments: